Common WordPress Mistakes and How to Avoid Them
24th July 2023
WordPress is the unrivalled champion of content management systems (CMS) that empowers millions of websites and bloggers globally. From personal blogs to large corporate sites, WordPress has become an attractive choice for individuals, businesses, and organisations throughout Devon and beyond, offering a user-friendly interface and a vast array of themes and plugins.
However, as with any sophisticated platform, WordPress isn’t without its challenges. Even experienced users can sometimes stumble into pitfalls affecting website performance, security, and user experience. In this guide, we explore some of the most common WordPress mistakes, providing valuable insights on how to avoid them, as well as delve into the diverse aspects of WordPress to ensure a smooth and successful journey.
Common mistakes and their solutions
Regular backups are essential to protect your data, content, settings, and customisations. By investing in a reliable backup plugin, scheduling automatic backups to secure storage locations like cloud services or external servers, and performing manual backups periodically, you create a safety net in case of unexpected data loss or hacking attempts. Tools like UpdraftPlus or BackupBuddy are often recommended for seamless backup operations.
Another critical aspect is the regular updating of core software, themes, and plugins to protect against security vulnerabilities and compatibility issues. You can implement a schedule for checking and installing updates and test them in a staging environment before applying them to the live site. Always read the update notes to understand what’s changing as some updates may conflict with existing functionalities, so it’s wise to be prepared.
Furthermore, strong passwords are vital to prevent unauthorised access. Creating passwords with a mix of uppercase and lowercase letters, numbers, special characters, and avoiding common ones like “password” can enhance your security. Password managers such as LastPass or Dashlane can securely store and manage complex passwords, relieving the burden of remembering them all.
Enhancing performance and security
Protecting against cyber attacks is paramount in the digital landscape. You can use reputable security plugins that offer features like firewall protection, malware scanning, and login lockdown. Regularly auditing your website for vulnerabilities and implementing additional measures like two-factor authentication will further strengthen security.
Image optimisation is another area to focus on, as it can significantly improve loading times and user experience. Compressing images without compromising quality and using optimisation plugins or online tools to reduce file sizes can make a big difference. Additionally, responsive image techniques that serve appropriately sized images based on the user’s device will further enhance performance.
Overloading your WordPress site with plugins can lead to conflicts and performance issues. Being selective in choosing plugins and focusing on essential functionalities will ensure a streamlined experience. Regularly review your installed plugins and always opt for well-maintained and highly-rated ones to ensure quality and ongoing support.
User experience and SEO best practices
Mobile responsiveness is critical in today’s internet landscape, as an increasing number of users access websites on mobile devices. Choosing a mobile-responsive theme and conducting regular tests on various devices can make your site more accessible. Additionally, having a mobile-friendly site can improve search engine rankings, thus enhancing visibility and reach.
SEO is another vital aspect of website management. Familiarising yourself with basic SEO techniques like keyword research, meta tags, and content optimisation can boost your site’s visibility and organic traffic. Tools like Yoast SEO can guide you through optimising posts and pages for search engines, ensuring that your content reaches your target audience.
User experience (UX) plays a critical role in retaining visitors and encouraging exploration. Investing in intuitive navigation, clear call-to-actions, clean design, and seeking regular user feedback can enhance UX. Analytical tools like Google Analytics can provide valuable insights into areas for improvement, helping to create a more engaging experience for your visitors.
Proactive monitoring of your website’s health is equally important. Using tools like Google Analytics and other website monitoring services to track key metrics and spot anomalies will help you stay ahead of potential problems. Scheduled health checks ensure smooth operation, enabling you to preempt and quickly address any issues.
Content, Conversions and Accessibility
Regular content updates are essential to engage visitors and maintain relevance. Developing a content strategy and publishing new, valuable content regularly ensures that your site stays fresh and appealing. Planning your publishing schedule with a content calendar can help maintain consistency.
Clear call-to-action (CTA) elements guide users towards desired actions, such as signing up for a newsletter or making a purchase. Strategically placed and visually distinct CTAs can improve conversion rates. Split testing different CTAs can reveal what resonates best with your audience, helping to further refine your approach.
Lastly, accessibility ensures that all users, including those with disabilities, can access your site. Implementing practices like providing alternative text for images, using semantic HTML, and ensuring keyboard navigation compatibility will make your site more inclusive. Tools like the WAVE Web Accessibility Tool can assist in evaluating and improving accessibility.
Unlocking the full potential of WordPress
Navigating the complex yet rewarding landscape of WordPress requires continuous learning, attention to detail, and proactive management. By avoiding common mistakes and embracing the best practices outlined in this guide, you can transform your WordPress site into a digital powerhouse.
Your path to digital success awaits. With a proactive mindset, a commitment to excellence, and a thorough understanding of themes, plugins, and essential best practices, you can unlock the full potential of WordPress. Regularly seeking new insights, staying informed about the latest trends, and not hesitating to experiment will lead to growth, success, and continuous improvement.